Redesigning digital presence for an online tutoring platform
MySchoolPage is an EdTech start-up revolutionizing the student’s learning experience with a unique one-on-one tutoring model. Their coaching methodology revolves around understanding the needs of the students and assessing their progress through proprietary tests.
MySchoolPage online presence did not reflect the true personality of an ambitious crew trying to improve learning using digital techniques. Outdated visual styles and lack of persuasive communication modules affected the brand credibility.
Workshops were conducted with key stakeholders to understand the vision and personality of the brand. Divergent design styles were created to help the core team understand the various possibilities to represent the website.
After testing with a pilot audience, we narrowed down to using bold brand colours and an expressive design language. The philosophy was to resonate the vibrancy and enthusiasm of the educators.
Use of real images of MySchoolPage team reinforced authenticity to their website. Storytelling pages were designed with modern illustrations and memorable iconography.